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In essence the difference lies in the website’s functionality. Basic website includes the following functionality in few pages, a brief description about you, your contact information, and a gallery/ pictures. It’s suitable for:
  • Introduction of a small or starting business
  • Seldom popularization of a single product or package of products/services. In this case the main advantage is, that we put an accent on this particular product or service (we emphasize on it)
  • Personalized introduction on the internet for bloggers or freelancers – e.g. people that rely on their personal popularity, their personal knowledge and skills, on their personal authority when describing themselves and making their image on the internet.
Who is the basic website not suited for? The basic website is not recommended for internet stores, or businesses that need dynamics in their representation, or businesses that need attaching to a lot of application to the website such as:
  • Order tracking
  • Product catalogue with the ability to purchase and order through the internet (e-cart)
  • CRM implementation
  • Attaching other extras such as online games, calculators, and the likes.
Business website It’s functionalities include introduction of your business with at least few dynamic modules. To them we can generate few data bases, including establishing a link to CRM systems. The site may include the options to add different classes of users – normal users, moderators, administrators that can have different levels of access and rights. You can include statistics for the attendance and the sources. There are more advanced options for the gallery by which we mean, that you can add descriptions to the photos in the gallery, which gives more information to the users, improves the quality of your SEO, and in turn your search engine ranking. E-commerce In essence is a platform for trading on the internet. The main goal of this platform is online sales. There are some distinct features here:
  • Suffice to say that this trade may include other people’s credit card information and because of that all the security measures must be top notch. In turn that requires exceptionally good administration and website support.
  • Second the gallery must support the feature to send the products chosen by the users to their shopping cart
  • Its desirable that after the order the user can track its movement – this is the so called tracking module, that requires your website to be connected to a shipping company, which gives coordinates to this module and it shows the user where his order is located. Usually this would make the building of your website substantially more expensive.
Custom website This platform gives the user the opportunity to choose for them self what applications and modules are needed for his business. Any application can already exist and just needs to be integrate a suitable version on the website. Some examples are:
  • Calculators
  • Online dictionaries
  • Integrated map with the ability to show routes
  • The ability to integrate user forum
  • Custom gallery, that except the standard features includes advanced ones for example to one base product to be able to add different extras and the calculation of the product’s price and the added extras to be done automatically or for the product to be show different formats such as color gamut, dimensions, items in stock and others.
About the texts Every text that is put on your website has to meet few criteria. First and foremost it has to be directly connected with your business and to convey the correct message to the user. Nobody knows your business better than you do. Exactly this is the reason that text, which are distributed on different pages, modules, products, etc. on your website are your responsibility. Other than that texts should be adequate and relevant to your marketing strategy, to your sales policies etc. In case that you want to subcontract the order for writing the texts for your website to an third party specialist, then that is considered extra service and has to be negotiated. About the pictures The question with the pictures is the similar to the one about the texts. Every picture has to meet some criteria.
  • To have defined dimensions
  • To convey enough adequate information about the product or the service
  • To not infringe on others copyrights
  • And last but not least to look good
In case you supply the pictures they will be selected and edited by our designer, so they meet the criteria above. In case you don’t supply the pictures the can be done by a photographer. This photographer is an outside associate and arrangements with him have to be negotiated. You can choose them yourself or can contact our team for help and we will recommend you one of our partners. You will choose the specialist whose work, methods and price best suit you.